David Rusenko
  • Blog
  • Music
  • Photography
  • About
  • Contact
GE augmented reality ad 03/20/2009
5 Comments
 

This is the coolest thing I have seen in a very, very long time. You need to print out a piece of paper, and then hold it up to your webcam:

5 Comments
 
How to open many keypad-access doors 03/11/2009
65 Comments
 

Here's a fun little tip: You can open most Sentex key pad-access doors by typing in the following code:

***00000099#*

The first *** are to enter into the admin mode, 000000 (six zeroes) is the factory-default password, 99# opens the door, and * exits the admin mode (make sure you press this or the access box will be left in admin mode!)

I'm not sure how prevalent they are, but here in San Francisco, Sentex building access systems seem to be the most popular.

65 Comments
 
Indie Electro 02/21/2009
11 Comments
 

The emerging indie electro scene has really been doing it for me lately. It mixes the fundamental production values of electronic music with some of the more mainstream appeal of indie music, like lyrics, for example :)

One of my favorite songs is "Cold Dust Girl" by an artist called "Hey Champ" that I can't seem to find anything about (bar a few songs on the Hype Machine). Friendly Fires, who's more well known, also has some pretty cool stuff too, as well as Cut Copy.

Hey Champ - Cold Dust Girl

Friendly Fires - Paris

Cut Copy - Lights & Music

11 Comments
 
Does capital efficiency matter? 02/17/2009
12 Comments
 

SynthaSite, one of our competitors, just released news today that they have closed a $20M round of financing. Now that this is public, I think it's very interesting to examine the difference in strategies we are taking.

We're a big fan of capital-lean businesses: those that are able to accomplish a lot with a little. They have a few large advantages: they're generally better for the entrepreneur, who maintains a larger ownership of the company, and for the investor, who sees their (relatively) small amount of capital used to build maximum value per dollar.

A different strategy, that can also be successful, is to raise as much money as possible, and then buy your way to the top. But buying your way to the top doesn't reduce all of the business risks -- it's just rolling the dice with higher stakes.

The downside for the entrepreneur, in this case, is closing doors: the option of a successful exit at smaller ranges is completely closed. In SynthaSite's case, with $20M raised and a likely $30-60M post money valuation, they will likely not be able to exit successfully for any less than $100M. Not to say that it isn't possible, just that it's much more difficult.

What's most interesting about this comparison is contrasting to Weebly's story: We raised $650k in April 2007, which brought us to profitability with a medium-sized team. Our team is very efficient. We're constantly working hard to improve the service, and we're accomplishing a tremendous amount.

In every sense, we're ahead of SynthaSite for the time being: a larger user base, more pageviews per month across all user sites, faster organic growth, and significantly more revenue. The question I would be asking as an investor in this most recent round is: "Why is there such a disparity between the capital needs of Weebly and SynthaSite?", or "Why did SynthaSite need to raise $25M to get to a similar point Weebly has with $650k?"

12 Comments
 
How was your site's holiday? 02/05/2009
2 Comments
 

I've picked up a few hints here and there that the holiday season was either good or bad for various companies, so I figured I'd share our December growth:

Interestingly, our December traffic, for the most part, showed a small, slowing decline until Christmas day, when it took a dive off a cliff. Even so, revenue for December did not decline from November numbers.

It's also worth noting that the bottom of this graph does not represent 0 new users per day, but represents a sign-up rate about 40% of average.

It then ramped back up over the next few days, and recovered in early January. Towards the middle and end of January (not featured), traffic jumped way up and has stayed up, to even a bit more than we would have projected given our existing growth rates.

So I figured I'd ask: "How did your site fare over the holidays?"

2 Comments
 
Profitability != Revenue - Hosting 12/31/2008
4 Comments
 

I'm guilty of having made comments like this before, and I just saw another one today:

When we launched XYZ we started day 1 with a profitable, monetizable business model.

Profitability is not making $200/month, enough to cover your hosting costs. While generating revenue is exciting, you are not profitable if you are not getting paid a financially sustainable amount of money for your time. Here's a good definition of profitability from Investopedia:

What Does Profit Mean? A financial benefit that is realized when the amount of revenue gained from a business activity exceeds the expenses, costs and taxes needed to sustain the activity.

The ultimate purpose of any business is to generate revenue, and having a business model is much more necessary today than it was two years ago -- so bringing in any kind of revenue is exciting, and a notable accomplishment.

But saying that the business is profitable without accounting for the cost of your time is a bit of an amateur mistake, one I've made several times in the past.

4 Comments
 
Holiday Tunes 12/24/2008
2 Comments
 

Just recently discovered an interesting compilation called "Christmas Remixed" and "Christmas Remixed 2". There are some pretty sweet remixes of your usual holiday tracks, but here are a few songs I thought were particularly well done:

Bing Crosby - Happy Holiday (Beef Wellington Remix)

Bing Crosby - White Christmas (Kaskade Remix)

Duke Ellington - Jingle Bells (Robbie Hardkiss Remix)

2 Comments
 
Firefox on Linux is broken 12/19/2008
24 Comments
 

Firefox on Linux is now effectively broken. Since installing the new Flash 10 player for Linux (which will become very necessary for everyone, very fast, due to some of the major changes Adobe has introduced that require quite a few apps, such as our Flash uploader, to be built for Flash 10), my browser now crashes every 10 page views or less.

I am fully up to date with the most recent Firefox version, the most recent Flash version, and have tried almost every trick out there to get this to work (http://google.com/search?q=flash%2010%20linux%20crash lists a few). Nothing works. My web browser is now effectively broken.

By the looks of it, this is also a fairly widespread problem. Whoever decided this software was release quality is a complete asshole, as it now looks like I'm left between choosing to uninstall Flash completely, or suffer constant crashes.

Has anybody else out there found a solution that works? I'm using FC9, Firefox 3.0.3, and flash-plugin-10.0.15.3.

24 Comments
 
Price value of convenience 11/26/2008
9 Comments
 

I was recently thinking about the changing business model for many brick and mortar stores, like Best Buy. Where Best Buy used to be price competitive, they now charge a steep markup in-store. People making these purchases seem to be mostly those unaware of the true price. I occasionally purchase from their stores as well, when I absolutely need a physical item and can not get it shipped. Chris had the pleasure of listening to me vent about the absurdity of purchasing a $25 ethernet cable the other day.

Basic economic theory holds that competition should put downwards pressure on prices to where they approach equilibrium, and are fairly close to the cost of manufacturing. Yet this is not happening for ethernet cables. Why is that?

When you boil it down, it seems to be convenience -- you're able to purchase the physical item when you want it, and examine it before you purchase it. Going further, though, convenience doesn't only apply to in-store items.

Weebly is a great example of the power of convenience. When we started off, we heard "Oh, web hosting... that's a commodity" quite a bit. Most people considered it a "solved" problem, and quite boring. But the problem of designing visually appealing content, uploading media, and hosting web pages was far from solved, and a simple, easy to use solution gained quite a bit of traction fairly rapidly.

Which begs the question: "How do you model convenience?"

When analyzing competition, it's quite easy to model out all of the service characteristics, such as features and price. In fact, if you compare Weebly to several horribly outdated web site creators, the feature list might not look that different. The user experience, on the other hand, would be. Where Weebly shines is its simplicity and ease of use. Or, more simply: convenience.

Hopefully, someone with experience could shed some light. How do you model for convenience?

9 Comments
 
Review: Sleep cycle tracking watch 11/14/2008
17 Comments
 

I had been eyeing up the SleepTracker watch, and was pleasantly surprised to receive it as a present for my birthday from my girlfriend a few months back. The concept is genius: Why wake up in the middle of deep sleep, when you can be awakened intelligently at the right time?

Sleep happens in multiple stages: Drowsiness, light sleep, deep sleep, and dream (or REM) sleep. This cycle repeats multiple times in a night, and usually lasts 70 to 90 minutes. You can read more about sleep stages at helpguide.org.

Ever feel like you woke up at "just the right time"? After each cycle, you are returned to an "almost awake" state. When you wake up at this point in time, you feel much less drowsy, and much more refreshed than when you wake up during deep sleep.

That's the point of the watch: to monitor when you move (when you are almost awake), and wake you up at the right time in a given window. Ideally, you feel refreshed every morning, ready to jump out of bed.

How well does it work? Surprisingly well. After several weeks of use, I was almost always woken up during my set window. Waking up in an "almost awake" state is much more enjoyable than being rudely woken up by an alarm, and you do feel like you're woken up at the optimal moment.

What does it not do? It won't magically make you less tired. Just waking up at the right moment doesn't turn 5 hours of sleep into 8. You can shake off that "sleepy" feeling much, much faster, but you'll still need just as much sleep as before. It may be tempting to set the window to the maximum 90 minutes so that you're always woken up at an "almost awake" moment, but I found that sometimes the extra 90 minutes of sleep was worth it, even if I wasn't woken up at the perfect time.

As an added bonus, the SleepTracker Pro connects via USB to a computer to let you download your sleep data in text, csv or xml format, which can be almost (or more!) interesting than its intended purpose. With a bit of digging around on their forums, you can even find a perl script that works (easily) under Linux and (with a bit of effort) under OS X.

I've uploaded a couple weeks worth of my sleep data:


sleep.zip
File Size: 5 kb
File Type: zip
Download File

Here's the perl script (sleeptracker.pl) as well as a helper script I wrote (trackmysleep.pl):

sleeptracker.pl
File Size: 6 kb
File Type: pl
Download File

trackmysleep.pl
File Size: 0 kb
File Type: pl
Download File

17 Comments
 
<< Previous
Forward >>

    Author

    Picture
    David co-founded Weebly, an incredibly easy to use tool that helps millions of people create a professional web site, blog or online store.

    He was named to Forbes'  30 under 30 list, is a part-time DJ and has traveled to over 20 countries.

    Investments include Greplin and Parse.

    RSS Feed


    Twitter Updates

    • heading back to the bay area in a few hours 37 minutes ago

    Archives

    December 2011
    February 2011
    January 2011
    October 2010
    June 2010
    September 2009
    April 2009
    March 2009
    February 2009
    December 2008
    November 2008
    September 2008
    August 2008
    July 2008
    June 2008
    May 2008
    April 2008
    March 2008
    February 2008
    January 2008
    November 2007
    October 2007
    September 2007
    August 2007
    July 2007

    Categories

    All
    Day To Day
    Misc
    Music
    Open Source
    Product Reviews
    Raising Money
    Rant
    San Francisco
    Scaling
    Startups
    Troubleshooting

    Blogroll

    Jessica Livingston
    Robby Walker
    Adam Smith

    Justin.tv
    Venture Hacks
    Uncrate
    Juno Day

    Flickr Photos


Create a free website with Weebly